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About the Rose Bowl
The Rose Bowl is an annual American college football game, usually played on January 1 at the stadium of the same name in Pasadena, California. Sometimes nicknamed "The Granddaddy of Them All," the Rose Bowl is part of the annual Tournament of Roses event. For years the game bucked tradition by going without a sponsor, but in 1998, the game began being known as The Rose Bowl Game presented by AT&T and in 2002 as The Rose Bowl Game presented by PlayStation 2. Since 2005, when the agreement with Sony expired, the game has been presented by Citi. The game was first played in 1902, pitting Michigan against Stanford, but the next game was not played until 1916. The Tournament also includes a parade with floats covered with flower petals. Before the Rose Bowl stadium was built, in 1923, games were played in Pasadena's Tournament Park, approximately 3 miles southeast of the current stadium. For many years the game was televised by NBC; since 1988 it has aired on ABC.
In its early years (except during World War I), the game always featured a team (not necessarily the conference champion) from the Pacific Coast Conference (ancestor to today's Pac 10), as well as a team invited from further east. Beginning with the 1947 game, the game's participants were established as the champions of the Big Ten and Pacific 10 Conferences.
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