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About the Tostitos Fiesta Bowl
The Fiesta Bowl, now sponsored by Tostitos tortilla chips (a Frito-Lay product), is a United States college football game played annually since 1971 in Tempe, Arizona, hosted by Arizona State University.
In 2000 the Fiesta Bowl became part of the Bowl Championship Series, and every four years (most recently in 2003) is the designee for the national championship game. In January 2007, the next time the Fiesta Bowl will host the BCS title game, the game will be played at Cardinals Stadium in Glendale, Arizona.
The creation of Fiesta Bowl grew out of the frustration of the Western Athletic Conference in trying to obtain suitable bowl invitations for its champions. In 1968 and 1969, respectively, champions Wyoming and Arizona State failed to obtain any invitation, while in 1970, undefeated Arizona State was bypassed by the major bowls and had to settle for a less prestigious Peach Bowl appearance. The Fiesta Bowl therefore initially provided an automatic bowl tie-in for the Western Athletic Conference champion.
The 1971 inaugural game featured another top ten Arizona State against unranked Florida State. By 1975, though, the game was able to attract Big Eight co-champion Nebraska to play undefeated Arizona State in a matchup of top five teams. In 1977, the game was again able to attract a top five opponent in Penn State.
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